Crisis Communications Pointers from Kristin Davis

Director of Communications for SONIC, America’s Drive-In, Kristin Davis shares tips for communications professionals

Krisitin Davis

The Importance of Being Prepared - Crisis Communications Key Points

  • Develop crisis response guidelines and process
  • Determine a crisis coordinator/spokesperson
  • Define responsibilities
  • Ensure backup coordinator or team
  • Develop crisis categories and potential crisis scenarios
  • Identify key stakeholders
  • Create communications responses to scenarios- key messages/sample media statements